Training
Great sponsorship isn’t just about skills
Top-notch skills are a big part of the equation. But it’s also about having a vision for what’s possible with sponsorship in your organisation. About bringing the medium to life, and building enthusiasm for doing it well. About inspiration, energy, and confidence.
The trick is finding an expert who can deliver all of that, and has the credibility to get your stakeholders to buy in.
That’s not always easy. The right trainer will leave your group eager for change, and ready to do it. Get it wrong, and it’s a wasted exercise — and worse, it hardens the view that sponsorship training is a box-ticking activity.
Whether you’re training your team, elevating your partners’ approach, or bringing best practice to an industry group, I bring the content, tools, credibility, and delivery for maximum impact and maximum results.
Five formats
Who are you training?
The content and the credibility are the same. Who’s in the room changes everything else.
In-house Training
Best-practice sponsorship skills for your team and other stakeholders — frontline managers, broader stakeholders, regional management, and the board. Each group needs a different thing, and gets it.
For your own peopleGroup Training
For your members, subscribers, clients, or network. Government departments, local councils, industry associations, and media serving the sponsorship, events, sports business, and cultural sectors.
For your sectorPartner Training
Rightsholders: train your sponsors so they leverage properly and renew. Sponsors: train the properties you sponsor so they stop making your job harder.
For the other sideKeynote Speaking
Expert, current, provocative, and always compelling. Bespoke every time — I’ll never deliver the same keynote twice — and never a pitch for my services.
For your conferenceAdvanced Leverage & Measurement Workshop
Invite every one of your sponsors and their teams. They leave with a written draft leverage plan for their own sponsorship, and a much clearer view of what you’re worth.
For all your sponsors at onceOnline Training
Can’t get everyone in a room, or the budget isn’t there? Two comprehensive on-demand courses with more content than fits in a full day of in-person training.
Self-serve
What it’s like
Not a talking head
I bring passion and commitment into every jam-packed training session, balancing big ideas, great case studies, and scrappy strategies — all amply demonstrated with live work on your actual sponsorships.
- I don’t just want you to learn a few skills — the goal is a confidently self-sufficient organisation
- Fully customised to your challenges, not a stock deck with your logo on it
- Builds buy-in across stakeholder groups, not just the sponsorship team
- Fast and cost-effective compared with strategy work, and a huge running start on implementing one
If you’re just looking for a talking head, hire someone else.
Proof
What training clients say
Kim introduced us to the Win-Win-Win principle that I believe is a true game changer in how to approach sponsorship in any company, within any sector. Since working with Kim we have seen a significant decrease in verbal/brand slap deals of old and an increase in next level best practice sponsorship.
This served to build capacity within my newly formed team, reinforce the vision and commercial direction we were taking, assist in reinvigorating our proposal writing and creating leveraging ideas. Thank you for your sage wisdom and expertise.
Kim’s content is incredibly insightful and practical, offering actionable strategies that a team can implement immediately. I would highly recommend this workshop to any organisation looking to elevate their sponsorship game. It’s a valuable investment that delivers tangible results.
Tell me who needs training, and why
Who’s in the room, what they currently believe about sponsorship, and what you need them to believe afterwards. That’s the brief I work from.