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Online training · for rightsholders

Getting to “Yes”

The comprehensive course for organisations seeking sponsorship. Everything from working out what you actually have to sell, through offers, pricing, the hit list, the pitch, and the renewal.

Register on ThinkificRead the reviews
More content than a full day in the room30 days’ full accessCertificate on completion
Kim Skildum-Reid running a rightsholder workshop

Who this is for

Events, sport, arts, culture, causes, venues, festivals, leagues, councils, universities — anyone whose job includes getting a sponsor to say yes, and then to say yes again. It works for people starting from scratch and for experienced managers who suspect their offers are leaving money on the table.

What you’ll be able to do afterwards

  • Inventory everything you actually control, not just the things on last year’s rate card
  • Build offers around what a sponsor can do, instead of what you have to give them
  • Price against value rather than against last year
  • Develop a hit list based on hot buttons instead of hope
  • Run a pitch and a negotiation without giving away the things that matter
  • Service sponsors so they leverage properly — which is what makes renewals easy
Prototype placeholder. The module list below shows how a real course outline would be presented. The actual lesson titles, running times, and price need to come out of Thinkific before this page goes live.

Course outline

The framework the rest of the course sits on, with the bulk of the theory and a large pile of case studies, so everything after this is about doing rather than explaining.

Inventory development well beyond signage and tickets, and the brainstorm exercise that turns a property into a list of things a sponsor can build with.

Turning inventory into an offer a sponsor can picture themselves using, including the vision that gets you a yes.

Valuing what you have, structuring the portfolio, and avoiding the bottom-heavy trap.

Who to approach, why they would care, and how to find out before you write anything.

Getting in front of the right person, and getting through the process without giving away the things that matter.

What happens after the sale, which is where most of the value and nearly all of the renewal risk lives.

Enrol

Getting to “Yes”

Price on registration Set in Thinkific

  • 30 days’ full access
  • Downloadable decks and resources
  • Discussion on every lesson
  • Invitation-only live AMA sessions
  • Completion certificate
Register now

Registration and payment are handled on Thinkific.

Training a whole team?

Group enrolments and in-house delivery work out very differently. Tell me the numbers and I’ll tell you which is better value.

Ask about groups

Prefer to read?

The Sponsorship Seeker’s Toolkit 4th Edition covers the same ground in book form — the one people call the bible of sponsorship.

The books

Reviews

What students say

This served to build capacity within my newly formed team, reinforce the vision and commercial direction we were taking, assist in reinvigorating our proposal writing and creating leveraging ideas. Thank you for your sage wisdom and expertise.

Kylie LonerganQueensland Art Gallery | Gallery of Modern Art

Adelaide Festival worked with Kim to review and refresh our approach to sponsorship. We particularly enjoyed Kim’s enthusiasm, sense of humour, and practical advice, alongside her extensive expertise.

Alyssa MasonAdelaide Festival

Kim provides a clear and common sense approach to sponsorship and with so much experience and examples to draw on she quickly had the ideas flowing.

John MillerSunshine Coast Turf Club

Questions before you enrol?

Ask them. I’d rather answer three questions now than have you buy the wrong course.

Ask a questionRegister now
Got a sponsorship problem?Tell me about it — no pitch deck required. Get in touch