Training
In-house Sponsorship Training
I will teach you to be great at sponsorship. With huge advances in technology and data, the sponsorship game is changing fast — sponsors need to be nimbler, and rightsholders are facing greatly increased expectations. Training your team and broader stakeholders is a great way to jumpstart a far more successful program.
With huge advances in technology and data, the sponsorship game is changing, and changing fast.
Sponsors need to be nimbler and more responsive than ever. They need to understand the real, expanded scope of sponsorship, fan and customer priorities, what benefits are most leverageable, and how to turn that enormous potential into real, measurable results for their brands.
Rightsholders are facing greatly increased sponsor expectations. Getting the right offers to the right people has always been critical, but what comprises an offer worthy of consideration has changed a lot. Sponsorship success requires new skills, more creativity, and a far broader understanding of the real value to sponsors.
Training your team and broader stakeholders is a great way to jumpstart a far more successful sponsorship program, and it’s exactly what I do.
Sponsorship training with Kim Skildum-Reid
I love sponsorship, and building organisational capacity around sponsorship is my favourite part of the job. I don’t just want you to learn a few skills. My goal is for your organisation to be confidently self-sufficient, fully leveraging sponsorship’s potential, and able to effectively respond to whatever changes this industry may throw at you.
Whether it’s one intensive session for your frontline staff, or a series of sessions, aimed at various stakeholder groups, I’ll work with you to develop a fully-customised training program that creates vision, addresses your challenges, sets out how to maximise your results, and builds buy-in.
Stakeholder groups could include:
- Frontline sponsorship and brand management, who need both the big picture, and the granular skills, to make sponsorship work again
- Broader stakeholders, who need to understand the basics of how sponsorship works, so they can integrate it into their areas of the business
- Regional management, who need skills and tools that are appropriate to their portfolios, and for making the national portfolio come to life in the regions
- Senior management and board, who need a vision and rationale from a trusted industry professional, so you get the buy-in you need for your new approach
Who will benefit?
I bring passion and commitment into every jam-packed training session, balancing big ideas, great case studies, and scrappy strategies, all amply demonstrated with live work on your sponsorships. If you’re just looking for a talking head, hire someone else!
Ideal for sponsors that want to…
- Unlock the approach and angles to reinvigorate your sponsorship results
- Inspire confidence that sponsorship can deliver against today’s more complex KPIs
- Instil an efficient, effective approach that will scale and adapt to changing needs and a changing world
- Position sponsorship as a powerful marketing tool, not a luxury spend
Ideal for rightsholders that want to…
- Reframe sponsorship for maximum revenue and retention
- Learn the secrets to creating compelling, high-value offers
- Find and optimise your most valuable sponsorship benefits
- Expand your sponsor hit list, and their hot buttons
- Give yourself a competitive advantage that will hold in good times and challenging
And while sponsorship training with me isn’t a substitute for strategy work, it’s fast, cost-effective, and will give you a huge running start on developing and implementing a new strategy for your organisation.
If you want to augment a training program, it can also be done in conjunction with one or more strategy sessions or a coaching package.
You’re in good hands
I’ve written the bestselling books in the industry, worked with blue chip clients all over the world, and kept my clients on the cutting edge of sponsorship for three decades.
Many training clients are repeats, either freshening their teams’ skills or getting new recruits up to speed. I’m also brought into new companies, as previous clients change roles. Most of the rest of my training clients are referrals. Check out…
- A list of just some of my consulting and training clients
- In-house sponsorship training testimonials
- Reviews from workshop participants
Interested?
If you want to discuss sponsorship training, please drop me a line and tell me a bit about your organisation and what you have in mind. We can then set up a phone or Zoom meeting to discuss, before I put together a proposal for you.
Who’s in the room
One intensive session for frontline staff, or a series aimed at different stakeholder groups. Frontline sponsorship and brand management, broader stakeholders, regional management, and senior management or board — each needs something different.
Combines well with
Also worth a look
What clients say
From people who’ve done this
This served to build capacity within my newly formed team, reinforce the vision and commercial direction we were taking, assist in reinvigorating our proposal writing and creating leveraging ideas. Thank you for your sage wisdom and expertise.
Kim has not only reshaped our sponsorship offering, but helped educate our sponsors on best practice sponsorship, so we can form long and rewarding partnerships. Working with Kim is a pleasure and adds real value to the organisation.
Kim introduced us to the Win-Win-Win principle that I believe is a true game changer in how to approach sponsorship in any company, within any sector. Since working with Kim we have seen a significant decrease in verbal/brand slap deals of old and an increase in next level best practice sponsorship.
Tell me what’s going wrong
A couple of paragraphs about your organisation and the problem is enough. I’ll tell you honestly whether this is the right service for it.