Consulting

Sponsorship Systems Design

Build sponsorship consistency and results across your diverse organisation. Decentralised sponsorship is often exactly right — but when twenty teams each run their own program, the results are just as diverse as the approaches.

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A decentralised sponsorship model can be very appropriate, with different teams, businesses, or regions running their own sponsorship programs. Unfortunately, their approaches and results can be just as diverse.

Getting all of those stakeholders to take a consistent, best practice approach to sponsorship is achievable, but most organisations get it wrong, tackling their myriad of needs by issuing sponsorship edicts that are supposed to apply to everyone, but are so generic that, in practice, they don’t mean anything.

The answer to building a consistent, best practice approach to sponsorship lies in developing both a set of immutable fundamentals – your “way” of doing sponsorship – and specific advice, tools, and skills, adapted for each of your stakeholders to achieve their unique goals. It’s strategic and tactical, visionary and practical, macro and micro, and it’s exactly what I do.

I will work with you to create your own sponsorship system – a hybrid of strategic sponsorship consulting, capacity-building, and comprehensive support structures available wherever and whenever your people need it.

It will be a perfect reflection of your organisation and the stakeholders you serve, with all its diverse teams, divisions, objectives, and markets, building efficiencies, elevating results, and turning sponsorship into a consistent powerhouse for your whole organisation and all of your stakeholders.

What kinds of organisations will benefit?

Corporations that want a powerful, strategic, consistent approach across…

Multiple brand teams
Regional marketing teams
Multiple divisions or companies

Rightsholders that want a unified and elevated sponsorship approach across…

Diverse properties, managed by separate teams
Far-flung regional teams
Federations or leagues

National and regional government departments and ministries, tasked with supporting and building capacity across a range of events, programs, teams, venues, and organisations, such as…

Major events
Sports and recreation
Culture
Tourism
Youth and families
Health
Community service
Public safety

Finally, it’s a strong option for multi-faceted organisations that are both sponsors and rightsholders across a range of stakeholders, allowing for capacity-building across both incoming and outgoing sponsorship. Typically, this would include…

Universities
Media companies

Let me help you create the strategy and empower your people with the skills, tools, and support to stay on track.

Please drop me a line with some information about your organisation, structure, and challenges, so we can start the process.

The core idea

Generic sponsorship edicts fail because they have to apply to everyone, so in practice they mean nothing. A system pairs a set of immutable fundamentals — your “way” of doing sponsorship — with specific advice, tools, and skills adapted per stakeholder group.

Typically includes

Strategic sponsorship consulting
Capacity-building across stakeholder groups
Support structures available whenever your people need them
Tools and templates adapted per team, region, or division

Also worth a look

What clients say

From people who’ve done this

Kim introduced us to the Win-Win-Win principle that I believe is a true game changer in how to approach sponsorship in any company, within any sector. Since working with Kim we have seen a significant decrease in verbal/brand slap deals of old and an increase in next level best practice sponsorship.

Heather WallaceBendigo Bank

Kim has not only reshaped our sponsorship offering, but helped educate our sponsors on best practice sponsorship, so we can form long and rewarding partnerships. Working with Kim is a pleasure and adds real value to the organisation.

Shelley KempAustralian Institute of Architects

Kim’s energy, passion and enthusiasm in the sponsorship sector is unrivalled. After spending half a day with Kim, our local event organisers were inspired to look at the world of sponsorship in a new light.

Reena SnookCity of Tauranga

Tell me about your structure

Which teams run sponsorship, what they’re each trying to achieve, and where the inconsistency is costing you. That’s the start of the process.

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