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Specialist consulting

Sponsorship Firepower for Agencies

Got great people, but lack high-level strategic expertise? Need a top strategist for a pitch or a client project? Many agencies in this space execute brilliantly and bring sponsorships to life — and are light on strategy development. If that’s not you, this service isn’t for you.

Kim Skildum-Reid

Many agencies in the sponsorship space do an amazing job at executing on strategies and bringing sponsorships to life. Many of those same agencies, however, lack top notch skills in sponsorship strategy development. This may not be an issue, and if it’s not, this service isn’t for you.

But if you’re trying to improve your strategic offerings for clients, or you’ve been asked to deliver a strategy, review, or capacity-building as part of a larger sponsorship project, working with me on those components could be an option for augmenting your expertise.

Adding strategic firepower with Kim Skildum-Reid

Although every project is different, here’s a rundown of why you might want to work with me, and the services I can provide.

Ideal for agencies that want to:

  • Offer clients a more complete sponsorship solution
  • Augment their sponsorship services with pointy-end strategy
  • Work with an expert with global credibility in the space
  • Pitch for more comprehensive sponsorship work
  • Build best-practice credibility
  • Add high-impact capacity without increasing your headcount

Services I can provide:

  • Sponsorship strategy development
  • Sponsorship reviews
  • Sponsorship strategy sessions
  • In-house training for your team
  • In-house training for a client
  • Group training for some or all of your clients

As with all of my sponsorship consulting work, I’ll work collaboratively with you to deliver exactly what your client needs.

Why you want to work with me

When you work with a consultant, you want someone with the talent, experience, and industry credibility to not only create a great strategy, but build the consensus to get it done. You want someone who will take the time to understand your organisation, challenges, and goals. And you want the consultant you hired – the consultant you trust – to do the actual work.

  • I balance big vision, savvy analysis, and hard-nosed practicality, giving your clients strategic work that’s both doable and inspiring.
  • I’ve written the bestselling books in the industry, worked with blue chip clients all over the world, and stayed on the cutting edge of sponsorship thinking for three decades
  • I’ve got extensive experience across many industries and sponsorship categories.
  • I’ve got experience both in working as added strategy and capacity-building firepower to agencies and doing consortium work.
  • Based in Sydney, Australia, I work with clients all over the world. I’m set up to work with you remotely, as required.

What now?

If you want to discuss working with your agency, please drop me a line and tell me a bit about your organisation and what you have in mind. We can then set up a phone or Zoom meeting to discuss, before putting together a consulting proposal for you.

Please note, because I do all of the strategy work, I can only take on a handful of major consulting clients a year.

Services I can provide

  • Sponsorship strategy development
  • Sponsorship reviews
  • Sponsorship strategy sessions
  • In-house training for your team
  • In-house training for a client
  • Group training across your client base

How it works

Every project is different. I work collaboratively with you to deliver exactly what your client needs — and I’m comfortable being visible or being in the background, whichever suits the relationship.

What clients say

From people who’ve done this

Her methodology is thoughtful, relevant yet straightforward, successfully aligning the interests of sponsors and rights holders. She also helped us articulate a shared vision for what our sponsorship could achieve, which was both inspiring and practical.

Zara LawlessCEO, Mother’s Day Classic Foundation

Kim helped our customers think beyond the four walls of their convention and consider more sophisticated sponsor opportunities that not only provided a win for the in person participants, but also the remote fans.

Dave LutzVelvet Chainsaw

Kim delivered deep, practical knowledge that truly resonated with our needs. The feedback from participants was overwhelmingly positive — everyone left feeling more empowered, informed, and inspired than when they arrived.

Natalie StoneDirector, RSVP Shaping Talent

Got a pitch coming up?

Tell me about the client, the scope, and the timing. If I can add something worth the money, I’ll say so — and if I can’t, I’ll say that too.

Got a sponsorship problem?Tell me about it — no pitch deck required. Get in touch