Free resources
Sponsorship video tutorials
Fast-and-furious tutorials that get straight to the point, with expert insight and practical advice that makes best practice the most sensible option. Part of my commitment to upskilling the industry.
The blockbuster one
Sponsorship Proposal Basics in About 15 Minutes
How to create a sponsorship proposal that will stand out, increase your value, and give you the best possible chance of getting a “yes” from sponsors.
Weekly
The Ask-Me-Anything series
Short videos answering the questions the industry keeps asking, posted weekly on the Power Sponsorship YouTube channel. Subscribe so you don’t miss any.
How do we keep from getting lost in a sea of sponsorship clutter?
For sponsors — the clutter problem and what actually cuts through it.
WatchDo sponsors need to spend 2-to-1 for leverage?
The most persistent rule of thumb in sponsorship, and whether it holds up.
WatchWhat is best practice for defining sponsorship objectives?
Where measurement problems really start.
WatchHow do I manage sponsorship when the rightsholder is clueless?
For sponsors stuck with a partner who doesn’t know how this works.
WatchWant this applied to your organisation?
Video is great for skills. It’s not great for buy-in, or for working live on your own sponsorships.