Free resources

White papers & templates

Power Sponsorship has become well known for the wealth of resources provided at no cost. White papers come as PDFs. Templates come as MS Word documents, so you can customise them for your own organisation.

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PDF

Last Generation Sponsorship Redux

The blockbuster white paper on best practice sponsorship, downloaded nearly a million times and fully rewritten for 2025. A must-read for both sponsors and rightsholders — download it for yourself, your partners, your boss, or your board.

Both

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PDF

Disruptive Sponsorship: Like Disruptive Marketing, Only Better

The deeper follow-up to Last Generation Sponsorship. How sponsorship broke the ground disruptive marketing now claims, and how both sides benefit from shifting to meaning-based sponsorship.

Both

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PDF

What Every CMO Needs to Know About Sponsorship (Redux)

For chief marketing officers: the high-level decisions and directives that make or break sponsorship results, and the pitfalls that quietly undermine them. Rewritten for 2025 and beyond.

Top Ten Tips for Sponsorship Seekers

The short, sharp starting point for rightsholders — the ten things that make the biggest difference to whether a sponsor says yes.

Rightsholders

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DOCX

Generic Sponsorship Inventory template

A Word template for building out everything you actually have to offer — well beyond the logo-on-a-banner list most rightsholders start with. Customise it for your property.

Rightsholders

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DOCX

Sponsorship Guidelines template

An external-facing Word document for telling rightsholders exactly what you need from a sponsorship proposal, so you stop receiving the ones you were never going to say yes to.

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