Curated collection · Rightsholders

Best of Sponsorship Offer Development Resources

Not about sales — about figuring out what you actually have to sell, where your value really lies, and how to create the vision that leads a sponsor to say yes. Do this before you think about pricing.

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Before you can even think of making a sale to a sponsor, you need to create a compeling offer, and formalise it into a proposal that meets their needs, showcases your partnership orientation, and stands out from the stack of other proposals they receive.

There are a lot of resources on this website that will help you to develop those offers and create proposals. Here, I’ve distilled it down to the most important ones. Once you’ve developed your offer, Best of Sponsorship Sales Resources will help with pricing, negotiation, and the sales process.

If you’re interested in reprinting, republishing, or otherwise distributing the resources below, please review the guidelines for republishing.

White papers and templates

Top Ten Tips for Sponsorship Seekers

Disruptive Sponsorship: Like Disruptive Marketing, Only Better

Last Generation Sponsorship Redux

Generic Inventory – An inventory of benefits template for rightsholders

Video resources

Sponsorship Proposal Basics in About 15 Minutes

Sponsorship Ask-Me-Anything video series

How do I value my sponsorship assets?

Online sponsorship training

Getting to “Yes”: Comprehensive sponsorship training for rightsholders

Recommended blogs

General

Don’t just skirt past these blogs. They are chock full of the info you need to sort out your best practice mindset!

39 Ways to Ensure You Don’t Sell Sponsorship – If you’re struggling with sponsorship sales, and you don’t know why, this blog is the perfect place to start

Sponsorship Sales Rule #1: Sell What Sells, Not What You Need Money For

5 Ways Rightsholders Need to Get Over Themselves

Rightsholders: 7 Questions that will Transform Your Sponsorship Results

Diary of a Sponsorship Loser

The One Critical Skill Most Sponsorship Professionals Lack

8 Must-Have Organisational Traits for Successful Rightsholders

Sponsorship Beginners Can’t Get a Break (nor Should They)

Why Having a Strong Marketing Plan is Critical for Sponsorship Sales Success

Psychographics: An Overlooked Building Block for Sponsorship Sales

Book

The Sponsorship Seeker’s Toolkit 4th Edition

This is the benchmark and industry bestseller. It will bring you through the whole sponsorship process. Every step of the way is supported by checklists, templates, and tools, many of them downloadable. Includes a sponsorship proposal template and an agreement template.

Need more assistance?

If you need additional help, you can find more on the services I provide below. You’re also welcome to drop me a line to discuss:

Sponsorship consulting
Sponsorship training and strategy sessions
Sponsorship coaching
Sponsorship Systems Design for large or far-flung organisations

Please note, I am not a sponsorship broker, and do not sell sponsorship on behalf of other organisations. You may find someone suitable on the Power Sponsorship broker registry.

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Read the list and still stuck?

That usually means the problem is structural rather than informational — which is what consulting, training, and systems design are actually for.

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